Description

Fred Dust is a partner and a practice lead at IDEO. Fred leads Systems at Scale, the group responsible for helping clients with large systemic infrastructural questions from governmental shifts, to behavior change, and beyond. During his tenure at IDEO, Fred has helped guide the realization of a future-focused education center at Stanford; taken Nike executives shopping; and worked with patients and staff to help build innovative service models for Mayo Clinic and Kaiser Permanente. Most recently, he helped The American Red Cross redesign the donation experience and the Transportation Security Administration evolve airport security.